Make vs Zapier: Pricing, AI Agents and Which to Pick

The short answer

Make and Zapier are the two no code platforms most businesses shortlist, and both now build AI agents. The difference comes down to price per action and how you like to build.

Zapier runs steps top to bottom in a clean list. You rarely need a tutorial, Copilot can draft a Zap or an agent from a sentence, and the catalog almost always has the app you need. It charges per task, and Agents sit on their own meter.

Make lays a scenario out on a canvas, with routers, filters, iterators and error handlers visible at once. It is more powerful per screen and far cheaper per action, but it asks more of you up front. AI Agents are built into every plan, including Free.

Pricing

Line item	Make	Zapier
Billing unit	Credit, most actions 1 credit	Task, each completed action
Free plan	1,000 credits a month, 15 minute minimum interval	100 tasks a month, two step Zaps
Entry plan, billed monthly	Core $16 for 10,000 credits	Professional $29.99 for 750 tasks
Entry plan, billed annually	Core $12	Professional $19.99
10,000 units, billed monthly	Core $16	Professional $193.50
Mid tier, billed monthly	Pro $28 for 10,000 credits	Professional $73.50 for 2,000 tasks
Team tier, billed monthly	Teams $51 for 10,000 credits	Team $253.50 for 10,000 tasks
Extra usage	$1.60 per 1,000 credits on Core	Pay per task at a higher rate after the limit
AI agents	Included on all plans	Add on: Free 400 activities, Pro 1,500 for $50 a month
Annual discount	25%	33%
Small company discount	Start up Plan, 50% off for under 20 employees	Not listed

Here is a common workload: a 5 step workflow (a trigger plus 4 actions, one of them an AI step) that runs 2,000 times a month. On Zapier that is 8,000 tasks, which needs the 10,000 task tier at $193.50 a month billed monthly. On Make it uses roughly 8,000 to 10,000 credits depending on how many modules count, which fits Core at $16. Even if the AI step uses a few extra credits per run, Make stays an order of magnitude cheaper.

Zapier's premium pays for the catalog, the editor and a faster start. If you only run a few hundred tasks a month, the gap is small in dollars and Zapier's ease may be worth it. Past a few thousand actions a month, Make wins on cost.

Features

Feature	Make	Zapier
Integrations	3,500+ apps	9,000+ apps
Builder	Visual canvas with routers, filters, iterators	Linear step editor plus Copilot
AI agents	Built on the canvas, Reasoning panel shows each decision	Agents with knowledge sources, Chrome extension, activity monitoring
Scheduling	Down to the minute on Core; 15 minute minimum on Free	Not stated on the pricing page
API access	Make API from Core	Webhooks on Professional
Code	Custom functions on Enterprise	JavaScript and Python code steps
Collaboration	Teams and roles on Teams plan	25 users, shared workflows and SAML SSO on Team
Security	SOC 2 Type II, SOC 3, ISO 27001, GDPR	SOC 2 Type II, SOC 3, GDPR, CCPA
Self hosting	No	No
Public reviews	Trustpilot 2.7 from 172 reviews	Trustpilot 1.3 from 324 reviews

AI agents. Make's agents live on the same canvas as your scenarios, so a scenario can hand a messy input to an agent and continue with fixed steps after. The Reasoning panel makes it easy to audit why an agent did something. Zapier's agents are a separate product with their own interface, knowledge sources and a Chrome extension that can act on web pages. Zapier's approach is easier to start; Make's is easier to combine with structured workflows.

Integrations. Zapier's 9,000+ catalog is its strongest moat. Make covers the mainstream tools well, and its HTTP module reaches any API, but for long tail SaaS you will find Zapier connectors more often.

Who wins for each scenario

A solo founder automating a handful of tasks. Zapier, if you want it done in an afternoon and run under 750 tasks a month. Make Free is a strong option if you can live with the 15 minute interval.

A small business running order, invoice and CRM syncs all day. Make. Thousands of actions a month cost $16 instead of several hundred dollars, and the canvas handles branching order logic cleanly.

An ops team adding AI to existing workflows. Make, because agents sit inside scenarios on every plan and the Reasoning panel helps you audit them.

A sales or support team that relies on niche apps. Zapier, because the connector you need is more likely to exist, and Zapier Agents can act across your CRM, inbox and help desk without custom API work.

Verdict

Pick Make if cost per action matters, your workflows branch, or you want AI agents included on every plan. It is the best value no code platform in this category.

Pick Zapier if your team is new to automation, you need a niche integration, or you want the fastest route to a working agent. You will pay more per task for that convenience.

For more options, see the best AI agent builders, our n8n vs Make comparison, and the full Make review and Zapier review.