Apollo vs ZoomInfo: Data, Pricing and Which to Pick
The two most compared B2B data platforms, on published prices, data counts, AI features, contract terms and what reviewers report.
By , research by the BestBots team · Updated Oct 19, 2026
Fact checked against each company's published pricing, documentation and verified user ratings. How we score
Pick Apollo if you are a startup or small to mid sized team: it publishes prices from $49 a seat on annual billing, has a free plan, and includes sequences and a dialer. Pick ZoomInfo if you sell to large enterprises and need the deepest data (500M contacts, 120M+ direct dials) and intent signals, and can negotiate a contract around a $33,500 a year median.
ZoomInfo Copilot3.7From Quote only (quote only, licenses plus data credits, annual contracts common)
Visit ZoomInfo CopilotSide by side
| Spec | Apollo.io | ZoomInfo Copilot |
|---|---|---|
| BestBots Score | 4.4 | 3.7 |
| Starting price | $65 per seat per month | Quote only |
| Pricing model | per seat plus credits | quote only, licenses plus data credits, annual contracts common |
| Free trial | 14 days, 75 credits | Free trial on Professional, Copilot Advanced and Copilot Enterprise |
| Price per seat | $65 per month (Basic, monthly) or $49 billed annually; Professional $99 or $79 | Quote only; Vendr median contract $33,500 a year |
| Contacts or credits | Free 900 credits per year; Basic 2,500 per month; Professional 4,000 per month. Email 1 credit, phone 8 credits | Licenses plus data credits; credit allowances vary by plan and are not published |
| Email sending | 250 emails a day on Free and Basic; unlimited daily sends on Professional and up | AI email generation and automated outreach workflows; most teams send through Outreach, Salesloft or a CRM |
| Data sources | Apollo's own B2B database plus waterfall enrichment from partner providers | 500M contacts, 100M companies, 135M+ verified phones, 120M+ direct dials, intent and Chorus call data |
| Chrome extension for prospecting on LinkedIn; no listed LinkedIn message automation | Chrome extension; no LinkedIn message automation listed | |
| CRM sync | Salesforce, HubSpot and other CRM integrations on paid plans | Native Salesforce, HubSpot and Microsoft Dynamics 365; 120+ integrations |
The short answer
| Apollo | ZoomInfo | |
|---|---|---|
| Contacts | 240M+ | 500M |
| Companies | 30M+ | 100M |
| Direct dials | Phone numbers at 8 credits each | 120M+ direct dials, 135M+ verified phones |
| Sequencing | Included, unlimited on paid plans | Outreach workflows; integrates with Outreach and Salesloft |
| Dialer | US dialer included, advanced dialer $119 a month | Not a core feature |
| AI | AI assistant, research, writing, lead scoring | Copilot: prioritization, buying groups, summaries, chat |
| Price | Free; $49 to $119 a seat annual | Quote only; Vendr median $33,500 a year |
| Terms | Monthly or annual | Annual common, auto renewal reported |
| Trustpilot | 3.1 from 1,369 | 1.8 from 343 |
Pricing
Apollo
| Plan | Monthly | Annual per seat per month | Credits |
|---|---|---|---|
| Free | $0 | $0 | 900 per seat per year |
| Basic | $65 | $49 | 30,000 per seat per year |
| Professional | $99 | $79 | 48,000 per seat per year |
| Organization | Annual only | $119, 3 seat minimum | 72,000 per seat per year |
ZoomInfo
ZoomInfo lists Professional, Copilot Advanced and Copilot Enterprise with no prices, plus a free ZoomInfo Lite plan. Pricing depends on features, licenses, credits and contract length. Vendr's buyer data shows:
| Data point | Figure |
|---|---|
| Median contract | $33,500 a year |
| Range | $7,240 to $156,042 |
| Average negotiated savings | 21.81% |
| Typical escalator | 5 to 10% a year |
Same team, both tools
| Team | Apollo (published) | ZoomInfo (Vendr) |
|---|---|---|
| 1 founder | $588 a year (Basic annual) | Low end around $7,240 a year |
| 5 reps | $4,740 a year (Professional annual) | Median $33,500 a year |
| 20 reps | $28,560 a year (Organization) | Above median; quote |
Winner on price: Apollo, by a factor of five or more for small teams. See Apollo pricing and the AI Price Index.
Models and features
Data depth
ZoomInfo's counts are about twice Apollo's for contacts and three times for companies, plus 120M+ direct dials and international coverage of 34M+ companies and 200M+ professionals outside North America. Apollo's data comes from a contributor network of 2 million+ contributors, engagement activity, web crawling and third party providers, with waterfall enrichment from partners on paid plans.
Intent and signals
ZoomInfo is stronger: buyer intent topics, website visitor tracking, champion and job change tracking, earnings call signals and competitor alerts, blended with Chorus call data. Apollo includes intent topics (12 on Organization) and job change alerts.
Engagement
Apollo wins. Sequences, a dialer, call recording, meeting scheduling and a light CRM are in every paid seat. ZoomInfo offers outreach workflows but most customers send through Outreach, Salesloft or the CRM.
AI
ZoomInfo Copilot ranks accounts, builds buying groups, writes talking points and automates CRM updates. Apollo's AI researches accounts, writes emails, scores leads and builds sequences. Both now offer MCP servers for Claude and ChatGPT.
Integrations
Both integrate with Salesforce and HubSpot. ZoomInfo adds native Microsoft Dynamics 365 and 120+ integrations. Apollo integrates with Outreach, Salesloft, Marketo and major email providers.
Head to head scenarios
Founder starting outbound
Winner: Apollo. Free plan, $49 a seat annual, sequences and dialer included. ZoomInfo is built for companies with 100+ employees by its own description.
Enterprise AEs calling into Fortune 1000 accounts
Winner: ZoomInfo. 120M+ direct dials, org charts and buying groups matter most here.
RevOps keeping the CRM clean
Winner: ZoomInfo for depth and native Dynamics support; Apollo is the budget pick with CRM enrichment and deduplication.
SDR team of 10 sending sequences daily
Winner: Apollo. Professional at $79 a seat annual gives unlimited sends and mailboxes in the same tool as the data; ZoomInfo would need a separate sequencer.
Teams that need flexible terms
Winner: Apollo. Monthly billing is available, though annual plans cannot switch to monthly mid term. ZoomInfo contracts commonly auto renew with escalators; negotiate a 90 to 120 day notice window.
Privacy
Apollo lists SOC 2 Type 2, ISO 27001:2022, CASA Tier 2, GDPR, CCPA and CPRA and the EU US Data Privacy Framework, hosted on Google Cloud. ZoomInfo lists SOC 2 Type II, GDPR and CCPA. Both build profiles of people who never signed up, which carries legal risk: ZoomInfo agreed to a settlement of about $29.5 million in Ramos v. ZoomInfo over right of publicity claims in California, Illinois, Indiana and Nevada. Whichever you use, honor opt outs and suppress them across every tool.
Verdict
Apollo wins for most buyers. It publishes every price and limit, includes sequences and a dialer, and costs a fraction of ZoomInfo for teams under 20 reps. ZoomInfo wins for enterprise sales where direct dials, org charts and intent on large accounts decide pipeline, as long as you negotiate renewal terms. Many teams start on Apollo and add ZoomInfo only when large account coverage becomes the bottleneck. Read the Apollo review and ZoomInfo review.
Frequently asked questions
Is Apollo or ZoomInfo better?
Apollo is better for startups and small to mid sized teams: published prices, a free plan, sequences and a dialer included. ZoomInfo is better for enterprise teams that need the deepest data on large accounts, direct dials and intent signals, and have procurement to negotiate the contract.
Is Apollo cheaper than ZoomInfo?
Much cheaper. A 5 seat team on Apollo Professional annual pays $4,740 a year. Vendr reports a median ZoomInfo contract of $33,500 a year, with a range of $7,240 to $156,042.
Does ZoomInfo have more data than Apollo?
By its own counts, yes: 500M contacts and 100M companies against Apollo's 240M+ contacts and 30M+ companies. ZoomInfo also lists 120M+ direct dials. Coverage varies by segment, so test both on your own target accounts.
Which is more accurate, Apollo or ZoomInfo?
Neither publishes an independent audit. Apollo reports 98% email accuracy and ZoomInfo calls its data verified. Reviewers of both report outdated contacts. Pull the same 200 contacts from each during a trial and compare bounce and connect rates.
Can I switch from ZoomInfo to Apollo?
Yes. Check your ZoomInfo renewal notice period first, since contracts commonly auto renew. Export the contacts you are licensed to keep, set up Apollo on a monthly plan and verify the overlap.
Do Apollo and ZoomInfo have free plans?
Both do. Apollo's Free plan includes 900 credits per seat per year and 2 sequences. ZoomInfo Lite is a free plan with no credit card. Both also offer free trials of paid plans.
Which has the better AI?
ZoomInfo Copilot is stronger at account prioritization from intent, org charts and buying groups. Apollo's AI assistant, research and lead scoring are better integrated with sending, since sequences and the dialer live in the same seat.