Apollo.io Pricing (2026): Plans, Credits and Real Costs
Every Apollo plan, what its credits and send limits mean in practice, the add ons, and what a real team pays per year, as of October 2026.
By , research by the BestBots team · Updated Oct 19, 2026
Fact checked against each company's published pricing, documentation and verified user ratings. How we score
Apollo.io has a free plan, then costs $49, $79 or $119 per seat a month on annual billing, or $65 and $99 a month for Basic and Professional on monthly billing, as of October 2026. Each paid seat includes 30,000 to 72,000 credits a year. A 3 rep team on Professional annual pays $2,844 a year.
- Starting price
- $65 per seat per month
- Pricing model
- per seat plus credits
- Free plan
- Yes
- Free trial
- 14 days, 75 credits
- Price per seat
- $65 per month (Basic, monthly) or $49 billed annually; Professional $99 or $79
- Contacts or credits
- Free 900 credits per year; Basic 2,500 per month; Professional 4,000 per month. Email 1 credit, phone 8 credits
- Email sending
- 250 emails a day on Free and Basic; unlimited daily sends on Professional and up
- Data sources
- Apollo's own B2B database plus waterfall enrichment from partner providers
- Chrome extension for prospecting on LinkedIn; no listed LinkedIn message automation
- CRM sync
- Salesforce, HubSpot and other CRM integrations on paid plans
The price list
| Plan | Monthly billing | Annual billing (per seat per month) | Credits per seat | Daily sends | Mailboxes per user |
|---|---|---|---|---|---|
| Free | $0 | $0 | 900 a year, granted monthly | 250 | 1 (Gmail only) |
| Basic | $65 | $49 | 30,000 a year on annual (2,500 a month) | 250 | 1 |
| Professional | $99 | $79 | 48,000 a year on annual (4,000 a month) | Unlimited | Unlimited Google and Microsoft, plus 5 SMTP |
| Organization | Annual only | $119, 3 seat minimum | 72,000 a year | Unlimited | Unlimited Google and Microsoft, plus 15 SMTP |
| Custom | Quote | Quote | Custom | Custom | Custom, with SSO and advanced security |
Annual billing saves about 24% on Basic and 20% on Professional. On annual plans, credits are granted up front for the year.
Add ons
| Add on | Price |
|---|---|
| Inbound (visitor identification, routing, forms) | $119 a month on Essentials or $639 on Max, per team, billed annually |
| Advanced Dialer (international, parallel and power dialing, local presence) | $119 a month per team, billed annually |
| Extra credits | Slider in settings, charged immediately and renewing each cycle |
What the credits mean in practice
| Action | Credits | Basic seat (2,500 a month) buys |
|---|---|---|
| Verified email | 1 | 2,500 emails |
| Phone number | 8 | About 312 phones |
| Enrichment | 1 to 8 | 312 to 2,500 records |
| AI research | 1 per run | 2,500 runs |
| US dialer | 1 per 30 seconds | About 20 hours of calls |
Credits are pooled across the team, and admins can cap credit use per user. Unused credits expire at the end of each cycle, so on monthly billing buy only what you will use that month.
Annual versus monthly
Annual saves $192 a seat a year on Basic and $240 on Professional, and grants a full year of credits up front. The cost is flexibility:
- You cannot switch annual to monthly until the plan expires
- Mid cycle downgrades on annual plans are not permitted
- Downgrades of plan or seats take effect immediately with no refund for unused time
- Cancellation takes effect at the end of the term
Start on monthly for 60 to 90 days, then move to annual once your bounce and meeting rates hold. Apollo prorates monthly payments already made toward an annual upgrade.
Hidden costs
- Same plan for every seat. One rep who needs unlimited sends forces the whole team onto Professional.
- Mailboxes and domains. Apollo sells domains and mailboxes on paid plans; budget for them and for warmup time before sending.
- Credits that renew. Extra credits added on the slider recur every cycle until you remove them.
- Organization minimum. 3 seats x $119 x 12 = $4,284 a year at minimum.
- Verification. Apollo reports 98% email accuracy, but Trustpilot reviewers report wrong or outdated contacts; a separate verifier is cheap insurance.
Worked examples
| Team | Plan | Billing | Annual cost | Credits a year |
|---|---|---|---|---|
| Solo founder | Basic | Annual | $588 | 30,000 |
| Solo founder | Basic | Monthly | $780 | 30,000 |
| 3 reps | Professional | Annual | $2,844 | 144,000 |
| 3 reps | Professional | Monthly | $3,564 | 144,000 |
| 5 reps | Professional | Annual | $4,740 | 240,000 |
| 5 reps plus Advanced Dialer | Professional | Annual | $6,168 | 240,000 |
| 10 reps | Organization | Annual | $14,280 | 720,000 |
How it compares
| Tool | Entry paid price | Data included | Sequences | Billing |
|---|---|---|---|---|
| Apollo | $49 a seat a month annual | 30,000 credits a seat a year | Unlimited | Monthly or annual |
| ZoomInfo | Quote only; Vendr median $33,500 a year | Yes, credits vary | Through workflows or integrations | Annual common |
| Clay | $185 a month, unlimited seats | 2,500 data credits a month | Clay Sequencer | Monthly or annual |
| lemlist | $69 a month, unlimited users (Email) | Add on, 400 emails per $20 | Unlimited | Monthly, quarterly, yearly |
| Instantly | $47 a month | Separate, from $47 | Yes | Monthly or annual |
| Amplemarket | $600 a month for 2 users | 13,500 email credits a user a year | Yes | Annual term |
Apollo is the cheapest way to get data, sequences and a dialer under one seat price. Compare every tool on the AI Price Index.
Verdict on price
Apollo publishes every plan, credit cost and limit, and for a small team it is the best value outbound platform we track. The money traps are policy, not price: same plan for every seat, credits that expire, add on credits that auto renew and no refunds on downgrades. Read our Apollo review for data quality and fit, and Apollo alternatives if the policies are a deal breaker.
Apollo.io plans and pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 900 credits per seat per year granted monthly, 2 sequences, 1 mailbox, 250 emails a day |
| Basic | $65 per seat per month (or $49 billed annually) | 2,500 credits per seat per month (30,000 per year on annual), unlimited sequences, 1 mailbox, 250 emails a day, deliverability suite and warmup |
| Professional | $99 per seat per month (or $79 billed annually) | 4,000 credits per seat per month (48,000 per year on annual), unlimited daily sends, unlimited Google and Microsoft mailboxes, AI lead scoring, 4,000 minutes of call recording |
| Organization | $119 per seat per month billed annually, 3 seat minimum | 72,000 credits per seat per year, 12 intent topics, 8,000 minutes of call recording |
Frequently asked questions
How much is Apollo.io per month?
On monthly billing, Basic is $65 per seat and Professional $99 per seat. On annual billing the monthly equivalent is $49 for Basic, $79 for Professional and $119 for Organization, which requires at least 3 seats and is annual only. The Free plan costs nothing.
What does an Apollo credit buy?
A verified email costs 1 credit, a phone number 8 credits, enrichment 1 to 8 credits, an AI research run 1 credit and the US dialer 1 credit per 30 seconds. Credits are pooled across the team and reset at the start of each billing cycle.
Do Apollo credits roll over?
No. Plan credits and purchased add on credits expire at the end of each billing cycle. Add on credits also renew automatically each cycle until you drag the slider back to zero.
Can I mix Apollo plans across my team?
No. Every seat on an account must be on the same plan, so if one rep needs Professional, the whole team pays for Professional.
What is the Apollo send limit?
Free and Basic allow 250 emails a day and 1 mailbox per user. Professional removes the daily cap and allows unlimited Google and Microsoft mailboxes plus 5 SMTP mailboxes per user. Organization allows 15 SMTP mailboxes per user.
Can I get a refund on Apollo?
Apollo does not refund unused time when you downgrade a plan or seats; the lower price applies from the next term. Annual plans cannot be switched to monthly until they expire, and mid cycle downgrades on annual plans are not permitted.
Is Apollo cheaper than ZoomInfo?
By a wide margin. A 5 seat team on Apollo Professional annual pays $4,740 a year. Vendr reports a median ZoomInfo contract of $33,500 a year. ZoomInfo has more data and intent depth; see [Apollo vs ZoomInfo](/apollo-vs-zoominfo).