Apollo.io Review 2026: Pricing, Features and Verdict

What it is

Apollo.io is a sales platform that combines four tools most teams otherwise buy separately: a B2B contact and company database, an email sequencer with deliverability tools, a dialer with call recording, and a light CRM for leads and deals. On top of that it adds AI: an assistant, AI research on accounts, AI writing and, on Professional, AI lead scoring.

Apollo says more than 600,000 companies use it. Its pitch is that a founder or small sales team can find prospects, enrich them, email and call them, and track deals without stitching tools together.

It is not an autonomous AI SDR. A person still decides who to target and what the sequence says. Apollo's AI makes that person faster.

Pricing explained

Prices as listed on Apollo's pricing page in October 2026.

Plan	Monthly billing	Annual billing	Credits	Key limits
Free	$0	$0	900 per seat per year, granted monthly	2 sequences, 1 mailbox, 250 emails a day
Basic	$65 per seat	$49 per seat	2,500 per seat a month (30,000 a year on annual)	Unlimited sequences, 1 mailbox, 250 emails a day
Professional	$99 per seat	$79 per seat	4,000 per seat a month (48,000 a year on annual)	Unlimited daily sends, unlimited Google and Microsoft mailboxes
Organization	Annual only	$119 per seat, 3 seat minimum	72,000 per seat a year	12 intent topics, unlimited meeting events

What credits buy

• Verified email: 1 credit
• Phone number: 8 credits
• Enrichment: 1 to 8 credits
• AI research: 1 credit per run
• US dialer: 1 credit per 30 seconds

On Basic, 2,500 credits a month is 2,500 email reveals, or about 312 phone numbers, or a mix. Credits are pooled across the team and do not roll over. If you buy extra credits on the slider, they renew every cycle until you drag it back to zero.

Price math

• Solo founder on Basic, annual: $49 x 12 = $588 a year for 30,000 credits.
• 3 rep team on Professional, monthly: 3 x $99 = $297 a month for 12,000 credits a month and no daily send cap.
• Org plan minimum: 3 x $119 x 12 = $4,284 a year.

The annual discount is 24%, which is meaningful, but annual locks you in: you cannot move to monthly until the term ends, and downgrades are not refunded.

Add ons

The Inbound add on (website visitor identification, routing, forms) costs $119 a month on Essentials or $639 on Max, per team, billed annually. The Advanced Dialer (international, parallel and power dialing, local presence) is $119 a month per team, billed annually.

Features

Database and search. Apollo's own B2B database with basic filters on Free and advanced filters, intent topics and lookalikes on paid plans. Record selection limits rise from 25 on Free to 10,000 on Organization.

Enrichment. Waterfall enrichment from partner providers, CSV and CRM enrichment and API enrichment on paid plans.

Sequences. 2 on Free, unlimited on paid plans, with A/Z testing on Professional and up. AI writing allowances run from 5,000 words a month on Free to 1,000,000 on Organization.

Deliverability. Basic and up include a deliverability suite, email warmup and domain and mailbox purchasing. The catch is volume: Free and Basic allow 1 mailbox per user and 250 emails a day. Professional unlocks unlimited Google and Microsoft mailboxes plus 5 SMTP mailboxes per user and unlimited daily sends.

Calling. US dialer on paid plans, billed in credits, and call recording with AI insights (150 minutes on Basic, 4,000 on Professional).

Integrations. Salesforce, HubSpot, Outreach, Salesloft, Marketo, Sendgrid and major email providers, plus a Chrome extension that works on LinkedIn and Gmail.

Setup

You can sign up free and start searching in minutes. A useful setup takes longer:

1. Connect a sending mailbox. Free accepts Gmail only; paid plans accept Microsoft and other providers.
2. Buy or connect separate sending domains and turn on warmup. One Trustpilot reviewer reports that a 90 day warm up period was enforced after purchase, so plan ahead.
3. Define your ICP filters and save a list.
4. Verify and enrich the list before sending.
5. Build a sequence and start at low daily volume.

Data quality and deliverability limits

This is the main risk, so it gets its own section. Apollo scores 3.1 on Trustpilot from 1,369 reviews. Recurring complaints include contact details that are incomplete or wrong and need cross checking, sequences that did not execute, email delivery failures and account lockouts. Others describe salespeople overselling capabilities and rigid contract enforcement.

None of this is unusual for a large database product, but it changes how you should use Apollo. Treat its data as a starting list, verify before sending, and keep Basic's 250 emails a day cap in mind when you plan volume.

Who it is for

• Founders and small teams starting outbound who want one tool and one bill
• Sales teams that email and call from the same workspace
• Teams that want a free plan to test before paying
• Salesforce and HubSpot users who want enrichment synced into the CRM

Who should skip it

• Teams that need an agent to run outbound on its own; see Reply.io's Jason or AiSDR
• High volume cold emailers on a budget; Instantly vs Smartlead is cheaper per email
• Teams whose results depend on very accurate data; pair or replace with Clay, see Apollo vs Clay
• Buyers who want flexible terms: annual plans cannot be downgraded with a refund

Verdict

Apollo is the best first outbound tool for most small teams because it covers data, sequences, calling and AI research for $65 per seat a month, or $49 annual, with every limit published. Go in with clear eyes on data accuracy and billing: verify before you send, start monthly, and only move to annual once your bounce rate and meeting rate hold. It ranks first in our best AI SDR tools guide on value and coverage, not because its AI runs outbound by itself.