Smartlead Pricing (2026): Plans, Add Ons and Real Costs
Smartlead's four plans are cheap; its add ons are where the bill grows. Every price, what each limit means and what real agency and founder setups cost.
By , research by the BestBots team · Updated Oct 19, 2026
Fact checked against each company's published pricing, documentation and verified user ratings. How we score
Smartlead costs $39, $94, $174 or $379 a month for 6,000 to 500,000 sends, or 17% less on annual billing, as of October 2026. Every plan includes unlimited mailboxes and a monthly allowance of verified prospect emails. The real bill depends on add ons: premium warmup ($59), servers ($39 each), white label ($29 per client) and mailboxes.
- Starting price
- $39 per month
- Pricing model
- flat monthly by email volume
- Free plan
- No
- Free trial
- Free trial, no credit card required; 50% off the first month
- Price per seat
- No per seat fee: from $39 per month flat (Base)
- Contacts or credits
- 2,000 to unlimited stored contacts; 2,000 to 170,000 verified prospect emails a month included
- Email sending
- Unlimited mailboxes with warmup; 6,000 to 500,000 sends a month
- Data sources
- Built in prospect finder with verified emails; database size not published
- Not listed on the pricing page
- CRM sync
- Built in CRM from Pro; external CRM integrations are not itemized on the pricing page
The plans
| Plan | Monthly | Annual | Sends a month | Contacts stored | Verified prospect emails | Premium warmup pool |
|---|---|---|---|---|---|---|
| Base | $39 | $32 | 6,000 | 2,000 | 2,000 | $59 add on |
| Pro | $94 | $78 | 90,000 | 30,000 | 30,000 | $59 add on |
| Unlimited Smart | $174 | $144 | 150,000 | Unlimited | 50,000 | Included |
| Unlimited Prime | $379 | $315 | 500,000 | Unlimited | 170,000 | Included |
Prime also includes 3 SmartServers and 3 client workspaces. Pro and Smart can add servers at $39 each and client workspaces at $29 each. Higher tiers add private OAuth, API and webhooks, a dedicated manager and a private Slack channel.
What the limits mean
- Sends count every email, including follow ups. A four step sequence to 1,500 contacts uses all 6,000 Base sends.
- Contacts stored cap how many unique prospects you can hold. Unlimited Smart removes the cap.
- Verified prospect emails are leads from SmartProspect you can pull each month, included in the price.
Add ons
| Add on | Price | Notes |
|---|---|---|
| Premium warmup pool | $59 a month | Base and Pro; free on Smart and Prime |
| SmartServers | $39 per server a month | Dedicated IP; Prime includes 3 |
| Client workspace (white label) | $29 per client a month | From Pro; Prime includes 3 |
| SmartDelivery | $49, $174 or $599 a month | Inbox placement tests; up to 50, 200 or 500 sender accounts per test |
| SmartDialer | From $9 in credits a month | Voice calling |
| Email verification | From $32 for 6,000 checks | One time or monthly (save 17%) |
SmartSenders mailboxes
| Provider | Per mailbox a month | Domain a year |
|---|---|---|
| Google, fresh (Zapmail) | $4.50 | $13 |
| Outlook, fresh (Zapmail) | $4.50 | $13 |
| Outlook, fresh (InfraInbox) | $5 | $16 |
| SMTP, fresh (Mailreef) | $3.99 | $19 |
| SMTP (AeroSend) | $4.20 | $13 |
| Google or Outlook, pre warmed | $9 | $18 |
Annual versus monthly
Annual saves 17%, or $84 a year on Base and $192 on Pro. Smartlead says there is no lock in on either. Given reviewer reports of billing after cancellation, start monthly with the 50% first month discount, then switch once your setup is stable.
Worked examples
| Setup | Items | Monthly |
|---|---|---|
| Founder, low volume | Base, 4 Google mailboxes, 2 domains | $39 + $18 + about $2 = about $59 |
| Founder, better warmup | Base, premium warmup, 4 mailboxes, 2 domains | about $118 |
| Small team | Pro, premium warmup, 10 mailboxes, 4 domains | $94 + $59 + $45 + about $4 = about $202 |
| Agency, 5 clients | Unlimited Smart, 5 workspaces, 30 mailboxes, 10 domains | $174 + $145 + $135 + about $11 = about $465 |
| Agency, 6 clients, dedicated IPs | Unlimited Prime (3 workspaces, 3 servers), 3 more workspaces, 60 mailboxes, 20 domains | $379 + $87 + $270 + about $22 = about $758 |
Domain fees are annual, shown here as a monthly equivalent. Add SmartDelivery or verification if you use them.
How it compares
| Tool | Entry | About 100,000 sends | 500,000 sends | Lead data | Agency white label |
|---|---|---|---|---|---|
| Smartlead | $39 | $94 (90,000) | $379 | Included | $29 per client |
| Instantly | $47 | $97 (125,000) | $358 | Separate, from $47 | Not listed |
| lemlist | $69 (50,000 emails) | Multichannel $109 per user | Multichannel per user | Add on | Not listed |
| Reply.io | $59 per user | Unlimited emails to active contacts | Flat from 10,000 contacts | 50 credits a month | Not listed |
Smartlead is the cheapest entry and the clear agency pick; Instantly is cheaper at mid volume. See Instantly vs Smartlead and the AI Price Index.
Verdict on price
Smartlead's base plans are the cheapest serious cold email pricing we track, and the included verified emails add real value. Budget for add ons: a working agency setup typically costs two to four times the plan price once workspaces, mailboxes and premium warmup are in. Start monthly, add infrastructure only as volume grows, and read the Smartlead review for the reliability tradeoffs.
Smartlead plans and pricing
| Plan | Price | What you get |
|---|---|---|
| Base | $39 per month | 2,000 contacts stored, 6,000 sends a month, 2,000 verified prospect emails a month, unlimited mailboxes |
| Pro | $94 per month | 30,000 contacts, 90,000 sends, 30,000 verified prospect emails, CRM, client workspaces available |
| Unlimited Smart | $174 per month | Unlimited contacts, 150,000 sends, 50,000 verified prospect emails, free warmup pool add on |
| Unlimited Prime | $379 per month | Unlimited contacts, 500,000 sends, 170,000 verified prospect emails, 3 SmartServers, 3 client workspaces |
Frequently asked questions
How much does Smartlead cost per month?
Base is $39, Pro $94, Unlimited Smart $174 and Unlimited Prime $379 a month on monthly billing. Annual billing saves 17%, bringing them to $32, $78, $144 and $315 a month. New signups get 50% off the first month.
What is the difference between a lead credit and an email credit on Smartlead?
A lead credit is a unique prospect stored in your account, counted against your contacts limit. An email credit is each email sent. Base includes 2,000 contacts and 6,000 sends a month, which is about three emails to each contact.
How much is Smartlead white label?
$29 per client workspace per month, available from the Pro plan. Unlimited Prime includes 3 client workspaces.
How much do SmartSenders mailboxes cost?
Fresh Google or Outlook mailboxes cost $4.50 a month each with $13 domains a year; Outlook through InfraInbox is $5 with $16 domains; SMTP is $3.99 or $4.20; pre warmed Google or Outlook mailboxes cost $9 a month with $18 domains a year.
Is the Smartlead warmup pool free?
The premium warmup pool is a $59 a month add on on Base and Pro and is included free on Unlimited Smart and Unlimited Prime. Basic warmup is available on every plan.
Does Smartlead have a contract?
No. Smartlead says monthly and annual plans have no lock in and can be cancelled anytime. Reviewers report charges continuing after cancellation, so keep the confirmation.