Reply.io Review 2026: Pricing, Features and Verdict
A multichannel sequencer with one of the few AI SDRs that publishes its price, judged on its pricing page and 268 Trustpilot reviews.
By , research by the BestBots team · Updated Oct 18, 2026
Fact checked against each company's published pricing, documentation and verified user ratings. How we score
Reply.io is the best AI SDR for teams that want to see a price before a sales call: its Jason agent costs $800 a month for 1,000 active contacts, or $500 billed annually, with data, 2 LinkedIn accounts and done for you deliverability included. The self serve plans start at $59 per user but include only 50 data credits a month.
Reply.io is the rare AI SDR with a public price list: Jason starts at $500 a month on annual billing or $800 month to month for 1,000 active contacts, with real time B2B data, LinkedIn accounts and done for you deliverability included. The catch is that the self serve plans include only 50 data credits a month, and LinkedIn and calling are paid add ons on the Email Volume plan.
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- Starting price
- $59 per user per month
- Pricing model
- per user or per active contacts
- Free plan
- No
- Free trial
- 14 days
- Price per seat
- $59 per user per month (Email Volume) or $99 (Multichannel); Jason AI SDR from $800 per month, $500 on annual
- Contacts or credits
- Active contacts from 1,000 per month; 50 data credits per month included, more from $39 for 200
- Email sending
- Unlimited emails to active contacts; unlimited mailboxes on Email Volume under a fair use policy
- Data sources
- Real time B2B database the vendor sizes at 1 billion contacts, plus intent signals and website visitor reveals
- $69 per account per month on Email Volume; included on Multichannel (1 per user) and AI SDR (2 to 50 accounts)
- CRM sync
- Two way HubSpot, Salesforce and Pipedrive; Copper, Zendesk Sell, Close; Zapier, Make, n8n, API, MCP
What it is
Reply.io is a sales engagement platform that has been around for more than 10 years and says 3,000+ companies use it. It runs multichannel sequences across email, LinkedIn, calls, SMS and WhatsApp tasks, with a unified inbox, reporting and native CRM sync.
In 2024 it added Jason, an AI SDR. Jason builds an ICP, finds prospects in Reply.io's real time database, writes personalized sequences, sends them around the clock and handles replies, with a copilot mode if you want to approve messages first. Reply.io sells Jason as its own plan family, alongside the classic self serve plans.
Pricing explained
All prices as listed on Reply.io's pricing page in October 2026.
Sales outreach plans (you run the sequences)
| Plan | Monthly | Annual | What you get |
|---|---|---|---|
| Email Volume, 1,000 contacts | $59 per user | $49 per user | Unlimited mailboxes (fair use), unlimited emails, warmup, 50 data credits |
| Email Volume, 5,000 contacts | $99 per user | $89 per user | Same features |
| Email Volume, 10,000 contacts | $179, unlimited users | $159, unlimited users | Same features |
| Multichannel | $99 per user | $89 per user | Unlimited active contacts, 5 mailboxes per user (10 on annual), LinkedIn, calls and SMS included |
On Email Volume, LinkedIn automation costs $69 per account a month and calls and SMS $29 per account.
Jason AI SDR plans (the AI runs the sequences)
| Plan | Active contacts | LinkedIn accounts | Monthly | Annual |
|---|---|---|---|---|
| Starter | 1,000 | 2 | $800 | $500 |
| Starter | 2,000 | 5 | $1,200 | $800 |
| Starter | 3,000 | 7 | $1,500 | $1,000 |
| Growth | 5,000 | 10 | $2,500 | $1,500 |
| Growth | 10,000 | 25 | $5,000 | $3,000 |
| Enterprise | 25,000 or 50,000 | 25 or 50 | Custom | Custom |
AI SDR plans include unlimited users, mailboxes and warmups, real time contacts, intent signals, done for you deliverability and CSM onboarding.
Price math
- Cost per active contact on Jason Starter: $0.80 monthly or $0.50 annual at 1,000 contacts; $0.50 monthly or $0.30 annual at 10,000.
- Do it yourself equivalent: Multichannel at $99 plus a 1,000 credit data pack at $119 is $218 a month for one user, but you write and run the sequences.
- Annual vs monthly on Jason: the annual price is 37.5% lower at 1,000 contacts ($500 against $800), so the monthly plan works best as a short pilot.
Other add ons
Data credits from $39 for 200 to $599 for 10,000 a month. Email validation from $20 for 5,000 checks. Pre-warmed domains $25 a year plus $15 per mailbox a month, fresh mailboxes $5 a month, and extra email account seats $29 a month.
Features
Sequences. Unlimited sequences with conditional steps, A/B testing, triggers and templates on every plan.
Channels. Email on all plans; LinkedIn connection requests, messages, InMail, voice messages and engagement; a dialer with call recording and transcripts; automated SMS; WhatsApp as manual tasks; any channel through a Zapier step.
Data. Live data from 1 billion B2B contacts by Reply.io's count, verified emails it claims at 97%+ accuracy, technology and hiring filters, buyer intent signals and up to 200 website visitor reveals a month.
Deliverability. Warmup through Mailtoaster on every mailbox, inbox rotation, ESP matching, custom tracking domains, Google Postmaster integration and an email health checker. A deliverability service is included on AI SDR and Agency plans.
AI. AI sequence builder, AI variables and icebreakers, reply categorization and AI reply handling on every plan; AI generated ICP and real time data on Jason.
Integrations. Two way HubSpot, Salesforce and Pipedrive sync; Copper, Zendesk Sell and Close; Zapier, Make, n8n, API and MCP. A SOC 2 report is available on Multichannel and above.
Setup
Self serve plans start with a 14 day free trial. Connect Google, Microsoft or SMTP mailboxes, run the email health check on SPF, DKIM and DMARC, and let warmup run before you send. Annual customers get onboarding with a CSM.
Jason plans start with a demo call. Reply.io sets up the ICP, sequences and deliverability with you, and Growth adds white glove onboarding and a Slack channel.
Data quality and deliverability limits
Reply.io scores 4.6 on Trustpilot from 268 reviews, with 79% five star. The negative reviews point to a hard to find cancel option and charges after a customer stopped using the product, contacts marked as finished that kept receiving messages, slow answers to complex issues and LinkedIn connections that drop and silently pause steps.
The structural limit is data on self serve plans: 50 credits a month is enough to test, not to prospect. Budget for a data pack, or use Jason, where contacts are part of the plan. Reply.io's "unlimited mailboxes" sits under a fair use policy tied to your active contact limit.
Who it is for
- Small and mid size B2B teams that want an AI SDR with a known monthly cost
- Teams that sequence across email and LinkedIn and want one inbox
- HubSpot, Salesforce and Pipedrive users who want two way sync
- Agencies, through Agency plans from $210 a month or AI SDR at $500 per client
Who should skip it
- Teams that only send cold email at high volume; Instantly or Smartlead cost less per email
- Teams that need lots of data on a self serve plan without buying packs
- Buyers who want inbound voice agents as well; 11x lists those
- Anyone unwilling to commit annually for the best Jason price
Verdict
Reply.io earns its place near the top of our best AI SDR tools ranking for one reason above all: Jason is a real AI SDR with a published price, $800 a month or $500 annual for 1,000 contacts, and the plan bundles the data, LinkedIn accounts and deliverability work you would otherwise buy separately. Pilot it monthly, measure meetings per 1,000 contacts, then switch to annual if the numbers hold.
How Reply.io scores
- Value
- 4.0
- Features
- 4.4
- Ease of setup
- 4.1
- Integrations
- 4.4
- Trust
- 4.4
Pros and cons
Pros
- Jason AI SDR pricing is public, from $500 a month annual or $800 monthly, with no demo needed to see it
- AI SDR plans bundle LinkedIn accounts, unlimited mailboxes, warmups and done for you deliverability
- Two way native sync with HubSpot, Salesforce and Pipedrive on every plan
- Trustpilot score of 4.6 from 268 reviews, and a SOC 2 report on Multichannel and above
Cons
- Only 50 data credits a month on self serve plans; serious prospecting needs a paid data pack
- LinkedIn ($69) and calling ($29) are per account add ons on the Email Volume plan
- The best AI SDR price requires an annual commitment; month to month costs 60% more
- Some Trustpilot reviewers report a hard to find cancel option and LinkedIn connections that drop
Reply.io plans and pricing
| Plan | Price | What you get |
|---|---|---|
| Email Volume | $59 per user per month (or $49 billed annually) | 1,000 active contacts per month, unlimited mailboxes under a fair use policy, unlimited emails, warmup, 50 data credits a month |
| Multichannel | $99 per user per month (or $89 billed annually) | Unlimited active contacts, 5 mailboxes per user, 1 LinkedIn account and calls and SMS per user, WhatsApp tasks, 50 data credits a month |
| AI SDR Starter (Jason) | $800 per month (or $500 billed annually) | 1,000 active contacts, 2 LinkedIn accounts, unlimited users and mailboxes, real time B2B data, autopilot and copilot modes, done for you deliverability |
| AI SDR Growth (Jason) | $2,500 per month (or $1,500 billed annually) | 5,000 active contacts, 10 LinkedIn accounts, white glove onboarding, Slack channel, custom playbooks |
| AI SDR Enterprise | Custom | 25,000 or 50,000 active contacts, 25 or 50 LinkedIn accounts |
What users say
Reply.io reviews from users
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How much does Reply.io cost?
On monthly billing, Email Volume starts at $59 per user a month for 1,000 active contacts, Multichannel at $99 per user, and the Jason AI SDR at $800 a month for 1,000 active contacts. Annual billing lowers those to $49, $89 and $500. LinkedIn is $69 per account and calls and SMS $29 per account on Email Volume.
What is Jason AI SDR?
Jason is Reply.io's AI agent. According to Reply.io, it creates your ICP, searches a real time B2B database, writes personalized multichannel sequences, runs them 24/7 and handles replies, in autopilot or copilot mode. AI SDR plans bundle LinkedIn accounts, unlimited mailboxes, warmups and done for you deliverability.
What are active contacts on Reply.io?
Active contacts are the unique people you send a first step email to in a month. Follow ups to those people are unlimited. Stored contacts are separate and unlimited under a fair use policy, typically up to 100,000 per account.
Does Reply.io include a lead database?
Yes, Reply.io offers live data from a database it sizes at 1 billion B2B contacts, but self serve plans include only 50 data credits a month. Extra packs cost $39 for 200 credits up to $599 for 10,000. AI SDR plans include real time contacts at the plan's volume.
Does Reply.io have a free trial?
Yes, a 14 day free trial with the B2B database, multichannel sequences, reports, the API and integrations, and AI features. Jason AI SDR plans start with a demo call.
Is Reply.io better than Lemlist?
They are close on multichannel sequencing: Reply.io Multichannel is $99 per user a month and Lemlist Multichannel $109. Reply.io wins if you want an autonomous AI SDR, since Jason has published pricing and Lemlist has no equivalent tier. Lemlist has a slightly better Trustpilot record, 4.7 from 251 reviews against 4.6 from 268.
Can I cancel Reply.io easily?
Monthly plans can be cancelled, but some Trustpilot reviewers say the cancel option was hard to find and they had to contact support. Note the cancellation path when you sign up.